I’m a Strategic Designer and UX Researcher with 12+ years of experience turning user insights into measurable business impact.
I bridge user needs, strategy, and technical feasibility to increase revenue, reduce costs, and deliver best-in-class customer experiences by optimizing end-to-end processes and customer journeys using both hypothesis-driven, top-down analysis and deep, bottom-up user research.
Bridging the gap between standard insurance offerings and the everyday realities of food-business owners.
#insurance_industry
Reducing operational load on Account Executives to enable strategic growth
#energy_industry
#banking
#space_debris #satellites #cold_war #speculative_design
Exploring the future of artificial satellites over the next 30 years and how they might transform Earth’s orbit and our perception of the sky.
#betting #sports #society #speculative_design
Discussing how online betting companies have taken control of Brazilian football. The piece raises concerns about social and ethical impacts in 10 years, especially on vulnerable communities.
A taste of some creative projects I’ve been working on
