Bringing Design Thinking to Enhance Products and Services
Bringing Design Thinking to Enhance Products and Services
Embedded Files
People transforming business
People transforming business
MJV Innovation is a design consultant firm with over 25 years of experience using Design Thinking, Agile Methodologies, and Sustainability principles to drive digital transformation and innovation across projects.
🧠My role
🧠My role
In my role at MJV Innovation as a Service Designer and Project Lead, I could:
Led design teams in delivering innovative solutions for complex business challenges through UX/UI design, digital transformation, and technical project management.
Employed Design Thinking, Agile methodologies, Gamification, Jobs to be Done, and experimentation to create user-centric solutions.
Conducted qualitative and quantitative research, including workshops, focus groups, interviews, desk research, competitor analysis, concept testing, and usability testing.
Successfully managed client relationships by providing regular, informative project updates and fostering strong engagement.
Understanding the Problem to Deliver feasible solutions
Understanding the Problem to Deliver feasible solutions
One of the largest financial institutions in Latin America.
In my previous position leading the UX Design team in Customer Support at ItaĂş Bank (the largest bank in Latin America), I was responsible for setting up the UX design process for the customer support team for online channels (WhatsApp, Web chat, and App chat), from research to solution. This allowed the Customer Support department to make better decisions based on data analysis as well as qualitative feedback gathered from real users through focus groups, 1:1 interviews, usability, and concept tests.
A major global insurance company from Italy
At Generali, I led a project aimed at improving the user experience when filing claims for mobile phone and laptop insurance. During the research, we identified opportunities to enhance the claims process for users and optimize internal workflows, fostering better communication between repair centers and the insurer.
A global insurance company based in Spain.
Finding new business opportunities through qualitative research to deliver value to small and medium-sized restaurants and bakeries, in order to develop an affordable insurance product aligned with their needs.
The leading telecom company in Latin America.
At Claro, I led the project to redesign the team leaders’ training program in collaboration with the HR department, addressing the challenge: “How can we increase employee participation in Claro’s leadership training program?”
Through exploratory interviews, we gained insights into employees’ experiences with the existing training programs, uncovering their motivations and expectations. Leveraging behavioral design principles and gamification strategies, we implemented solutions to enhance engagement and drive participation in the leadership training program.
A major brazilian health insurance company.
Performing the entire design process to identify bottlenecks in the health insurance quoting process for large companies (10,000+ employees), including prototyping, testing, and validating potential solutions to enhance the quoting tool based on Salesforce Lightning.
Cultura Inglesa – one of the oldest English language school in Brazil.
Validating ideas to enhance the recently developed online English class method, which was introduced due to the pandemic time. This involves weekly co-creation, testing, and validating hypotheses in actual classes in order to bring value to students and their parents.
Google Sites
Report abuse